Make It With Michael

By Crowdfire If you’re a blogger like me, then you’ll know the pain of writing something brilliant and never having enough people read it. Continue reading on Crowdfire Blog »

By Mo Harake Sometimes, a pivot is all you need. In business, the stubborn among us wither and die, while those willing to adapt and change see the greatest success. Ecommerce is no different. In fact, the pivot – changing your approach or perspective – is even more crucial because of the changing nature of the medium itself. It’s no secret that ecommerce is big, big business, and only showing signs of getting larger. How big? Industry watchdogs predict that worldwide B2C ecommerce sales will hit just over $1.92 trillion in 2016 . It seems the sky’s the limit. But that’s in a perfect world. Sometimes, you need to think bigger. Sometimes, you need to change it up a little… or a lot. Sometimes, you need to pivot to succeed. Check out these five brands that have pivoted their way to major profits. 1. Brandy Melville Despite sounding like the most American of American monikers, clothing retailer Brandy Melville was actually started over twenty years ago in Italy by Silvio Marsan...

By Kaylynn Chong So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds , on average. But the creators of the platform are committed to ensuring that you see the photos and videos you care about most. So, instead of the good ol’ reverse chronological order, Instagram has implemented a “best-first” algorithm-based approach. We’re here to give you the low-down on the Instagram algorithm—what fuels it and how to master it when it comes to social media marketing for your business. Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. What we know about the Instagram algorithm In their own words, Instagram displays posts “based on the likelihood you’ll be interested in the content, your relationship with the pers...