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Showing posts with the label 2017 at 05:25PM

10 Ways Social Media is Transforming our World

http://ift.tt/eA8V8J By Lisa Galarneau I feel more calm about our future than ever before. The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years… It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular. Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available. Woven into a mash-up of all the covers in perfect synchrony. A Snippet of Magic I think it must have been magic that produced it. I mean, even if I had the skill, would I spend that time on a small gift to the Internet? But that’s what we’ve been doing. Building a capability network of epic proportions. Leveraging the power of six degrees of separation. Uniting in common purpose and effort in ways that we had been rapidly losing. New Possibilities Created by Connections Here ...

10 Ways Social Media is Transforming our World

By Lisa Galarneau I feel more calm about our future than ever before. The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years… It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular. Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available. Woven into a mash-up of all the covers in perfect synchrony. A Snippet of Magic I think it must have been magic that produced it. I mean, even if I had the skill, would I spend that time on a small gift to the Internet? But that’s what we’ve been doing. Building a capability network of epic proportions. Leveraging the power of six degrees of separation. Uniting in common purpose and effort in ways that we had been rapidly losing. New Possibilities Created by Connections Here are 10 ways I see us ...

The Things Brands Do on Social Media That People Hate

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By Evan LePage Having your brand on social media is a no-brainer. With enough how-to and best practice documentation out there to exceed Gmail’s current inbox capacity, the vast majority of organizations know what they need to do to build an active and healthy social media presence. What isn’t so obvious, however, is what not to do. We asked our Twitter followers what they felt are the biggest social media no-nos that brands commit. This is what they told us. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. Too much focus on self-promotion over engagement @hootsuite Those who have one-way communication with viewers. Never responding to concerns or comments, where negative or positive. — Austin Fisher (@Stuxain) May 15, 2017 Of all answers provided by our Twitter followers, this was the most common. People are frustrated by brands that treat social media as a firehose for one-way promotional mate...