Make It With Michael

By Kim Smith Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social media marketer invest their resources (time, efforts and even dollars)? In the social ecosystem, there has been a roaring debate going on for a long time over the use of Paid Advertising vs. Organic Marketing, and which one provides better value for a brand’s social marketing strategies . So, let’s dive in to compare the two contenders and find which one wins the ‘Game of Thrones’: Contender #1: Organic Social Marketing To play and win the game, you must know the rules of the game. So, let’s understand how social algorithms work to get maximum organic social traffic to your website . Learning about the rules: Understanding the math behind social algorithms Easy to say, difficult to do! Understanding the working mechanism of social algorithms is not a piece of cake. The algorithm for each social ...

By Kaylynn Chong The familiar sound of a Twitter notification echoes on my phone. I’ve received a direct message from another user. “Thanks for the follow! Click this link to learn more about me,” the automated words populate on my screen. This is the written equivalent of a pre-recorded voicemail and they’re asking me to drive traffic back to their site. Aren’t we past generic messages and overly self-promotional content? A direct message (DM) is a private message sent to a user on social media. They’re often used for getting in touch with a prospect, contacting a hiring manager, or simply establishing a business connection. They show up in a user’s personal inbox—so shouldn’t they be personable? At Hootsuite, our human resources and sales teams are constantly reaching out and being contacted over social media. We spoke to the experts— Cassie Loewen , our global employer brand specialist, and Mike DeCastro , an enterprise development representative—who gave us the 411 on sending ...