Make It With Michael

By Bill Achola In the year 1996, a young student named James Thomas Fallon left his college education to move to Los Angeles and pursue a career in comedy. He had a knack for humor, a talent for impressions, and one skill that set him apart from every other struggling performer. He could connect well with people. Fast forward a few years, Jimmy Fallon was hosting NBC’s The Tonight Show which is the highest opportunity any comedian could ever get. Fallon was, and still is, talented beyond doubt. But his insane success story was not driven by talent alone. Comedy, just like any other entertainment field, is a business. And being successful in that business depends on how well you can market yourself and how well you can connect with the people who matter. In his book Smartcuts , based on his conversations with the Tonight Show host, the author Shane Snow claims that a lot of Fallon’s success as a businessman promoting a product (himself) was the result of his amazing ability to c...

By Dara Fontein Pinterest has 150 million monthly users —and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and make money on Pinterest 1. Promote Pins to boost traffic and sales Promoted Pins are the core of Pinterest’s advertising options. A Promoted Pin looks just like a regular Pin, but a company pays to have it seen by more audience members. With Promoted Pins , you get access to: Top placements on Pinterest More desired audience targets Greater creative ad units Higher reach These benefits drive awareness, engagement, and traffic—which collectively help increase revenue. An internal brand study found people who saw Promoted Pins had 40 percent greater awareness of new products and 50 percent higher purchase intent than those who hadn’t. To make money on Pintere...