Make It With Michael

By Vikas Agrawal There are a lot of different ways to grow your business online . You could explore a new niche, launch a blogger outreach initiative , or invest in social media marketing. But if you want to do something that is cost-effective and comes with minimal risk, then you can improve the efficiency of your content marketing through automation. Wait, what is automation? Put simply, automation allows content marketers to save time on repetitive tasks and focus on other priorities. An example of automation in action is an automated email . So say if a prospective buyer leaves a site before checkout, autoresponder software sends an automated email that details everything the customer left in their shopping cart. Nifty, huh? One of the best and most flexible ways to leverage automation is through a platform like IFTTT – short for If This Then That. IFTTT allows you to connect up different services to create automated workflows or ‘ applets’ . You can also use IFTTT ...

By Dara Fontein Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch ideas for your own social media videos. 1. FundersClub’s Live Q&A The venture capitalist community is “ 93 percent male, white, and over 53 ,” and FundersClub is looking to diversify this world with their monthly Facebook Live series. Facebook Live offers the perfect venue for this accessibility and democratization of the space. FundersClub CEO Alexander Mittal explains : “We’re bringing it right to where people are, where the barrier for entry is a click of a button.” Viewers can tune-in to FundersClub Live Q&A to learn about startups, investing, and entrepreneurship from a wide arra...