Make It With Michael

http://ift.tt/2u8DrNi By Nicole Stelmar I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn. The trick to creating content that is both valuable and relevant to your target market is understanding exactly who they are. When you know who your customers are and the problems they struggle with on a daily basis, you can more effectively target them with tailored content that is smart, engaging, and ultimately converts them into customers. Here are four ways to develop a better understanding of your target demographic so that you can produce content that actually matters to them. 1. Create buyer personas A buyer persona is a combination of the characteristics of both your target market and your existing customers who r...

By Nicole Stelmar I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn. The trick to creating content that is both valuable and relevant to your target market is understanding exactly who they are. When you know who your customers are and the problems they struggle with on a daily basis, you can more effectively target them with tailored content that is smart, engaging, and ultimately converts them into customers. Here are four ways to develop a better understanding of your target demographic so that you can produce content that actually matters to them. 1. Create buyer personas A buyer persona is a combination of the characteristics of both your target market and your existing customers who represent your stereoty...

By Kaylynn Chong Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin , they’re a surefire way to drive engagement. As the host of #HootChat , Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how you can use them to drive engagement for your brand. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business. Why polls increase engagement People can respond to a question without the fear of being wrong People are shy and don’t want to risk being wrong, especially on a public forum like social media. And that’s the beauty of a poll—there’s technically no wrong answer. It’s an open question simply asking for participation with a select number of answers to choose from. Without the pressure of c...

http://ift.tt/2s4DWbb By Kaylynn Chong Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin , they’re a surefire way to drive engagement. As the host of #HootChat , Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how you can use them to drive engagement for your brand. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business. Why polls increase engagement People can respond to a question without the fear of being wrong People are shy and don’t want to risk being wrong, especially on a public forum like social media. And that’s the beauty of a poll—there’s technically no wrong answer. It’s an open question simply asking for participation with a select number of answers to choose from. Wit...