3 Unlikely Brands That Are Killing it on Instagram (And How Yours Can Too)
By Rohan Ayyar Judging by the more than 500,000 advertisers currently paying to get their message across to nearly 600 million users on Instagram, the platform is clearly a powerful place to be. A visually-oriented, mobile-first social network, Instagram is perfectly positioned to capitalize on the rapid growth of mobile. And the platform is finding significant success with the next generation of buyers: 90 percent of users are under 35. Yet some brands are still struggling to find success on this platform. Some marketers may feel that their products don’t lend themselves easily to visual marketing. Even if you do manage to get around that challenge, brands can find engagement elusive and often struggle to foster thriving Instagram communities. As you venture out onto Instagram—which you should definitely do if you’re selling to millennials —remember that success on this channel requires thinking beyond snapshots, filters, hashtags, and clever editing. Only on rare occasions can...