Make It With Michael

By Paul Granger Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC advertising is refreshingly simple: you create a series of ads and link them to particular keywords and phrases. When a user searches those keywords and phrases, your ads get displayed according to a set of variables including relevancy and the price you ‘bid’ for those keywords. There are many ways in which digital marketers can utilize PPC marketing , but most PPC campaigns center around search engine advertising, aka the ads that get displayed on search engine results pages (or SERPs). In general, the better an ads’ quality score and relevance to the search terms, the higher up its position will be in the SERPs. What are the advanta...

http://ift.tt/2vsYg9Z By Paul Granger Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC advertising is refreshingly simple: you create a series of ads and link them to particular keywords and phrases. When a user searches those keywords and phrases, your ads get displayed according to a set of variables including relevancy and the price you ‘bid’ for those keywords. There are many ways in which digital marketers can utilize PPC marketing , but most PPC campaigns center around search engine advertising, aka the ads that get displayed on search engine results pages (or SERPs). In general, the better an ads’ quality score and relevance to the search terms, the higher up its position will be in the SERPs....

By Ric Mazereeuw With more than one billion users —or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion hours of video . And it’s not just cat videos getting all the attention. According to GlobalWebIndex, one in four YouTubers surveyed had watched a branded vide o in the previous month. So if your brand is using YouTube as part of your social media strategy, how do you increase your chances of getting your videos seen? Step one is understanding the YouTube algorithm. Bonus: Download our free guide that shows you how to 10X your social strategy and outperform your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. What is the YouTube Algorithm? The YouTube algorithm is the computerized system that determines which videos people see when they’re on the site. Like the algorithms developed by Instagram...

http://ift.tt/eA8V8J By Ric Mazereeuw With more than one billion users —or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion hours of video . And it’s not just cat videos getting all the attention. According to GlobalWebIndex, one in four YouTubers surveyed had watched a branded vide o in the previous month. So if your brand is using YouTube as part of your social media strategy, how do you increase your chances of getting your videos seen? Step one is understanding the YouTube algorithm. Bonus: Download our free guide that shows you how to 10X your social strategy and outperform your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. What is the YouTube Algorithm? The YouTube algorithm is the computerized system that determines which videos people see when they’re on the site. Like the algorithms d...