Make It With Michael

By Emily Copp North American steak restaurant chain The Keg uses social media to find and create new brand advocates and customers in any city that they are located in. How do they do it? In this Hootcast episode , we chat with The Keg’s digital marketing manager May Yousif about how they find potential customers in unlikely places—and why social listening is core part of gaining new fans. Later in the episode Hootsuite’s social engagement coordinator Nick Martin follows up with tips on how to create meaningful moments with your customers on social. In this podcast you’ll learn: How social media can lead to meaningful offline experiences Tips for finding and creating fans with unbranded keyword searches How to get advocates involved in future campaigns Press play to hear the show in its entirety or, if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with The Keg’s digital marketing manager May Yousif To get started can you...

By Robert Boston Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals born between 1982 and 2004 have become major players in the global economy. As a marketer, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague. So if you can’t pay to put your brand in front of them, how can you tap into their buying potential? Well, unless you’ve been living under a rock, you’re aware of how quickly content marketing has become a dominant force in brand engagement. It’s interesting that this form of reaching and engaging audiences has exploded just as the Millennial Generation began maturing, a correlation that I’d argue is no coincidence. In fact, it’s my belief that the rise of content marketing has been directly influenced by the impact that Millennials have had on the world we live in. Content marke...