Make It With Michael

http://ift.tt/2v5PqLk By Ritu Singh Forget about your product for a second. You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters . Even with the best product in the world, your business is doomed to fail if no one knows about it. Doomed to join the growing number of startups that crash and burn in their first 5 years. Those with the most leads win. Simple. If you generate more leads , but have an average product – you still win . Because leads means more revenue. And revenue means more profit (most of the time). Let’s unpack 20 smart ways you can generate more leads for your business right now. 1. Directly engage with leads Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage. Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service represe...

By Ritu Singh Forget about your product for a second. You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters . Even with the best product in the world, your business is doomed to fail if no one knows about it. Doomed to join the growing number of startups that crash and burn in their first 5 years. Those with the most leads win. Simple. If you generate more leads , but have an average product – you still win . Because leads means more revenue. And revenue means more profit (most of the time). Let’s unpack 20 smart ways you can generate more leads for your business right now. 1. Directly engage with leads Direct customer engagement should one of your top priorities. Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage. Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present a...

http://ift.tt/2x86wtI By Susanna Gebauer Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular updates, new blog posts, and other content. But simply offering a signup form will not earn you a large number of subscribers most of the time. You have to be a little bit more creative than that to earn more sign-ups for your email list. And this is where lead magnets come in. What is a lead magnet? A lead magnet is something that you offer for free in exchange for an email address. It can be content or information, or even something like access to you and your knowledge. In other words, it’s something that has value for people in your target audience. In fact, it shou...

By Susanna Gebauer Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular updates, new blog posts, and other content. But simply offering a signup form will not earn you a large number of subscribers most of the time. You have to be a little bit more creative than that to earn more sign-ups for your email list. And this is where lead magnets come in. What is a lead magnet? A lead magnet is something that you offer for free in exchange for an email address. It can be content or information, or even something like access to you and your knowledge. In other words, it’s something that has value for people in your target audience. In fact, it should be so valuable to y...

http://ift.tt/eA8V8J By Rob Mathison While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as brand advocates, to promote you through their own social media channels. It’s an extension of that age-old tactic: word-of-mouth marketing, and it’s a great way to generate those all important meaningful relationship moments . Building your own social media advocacy program and recruiting brand advocates doesn’t happen overnight. We’ve put together a guide to getting started with using social media for advocacy, including some brand advocacy examples and best practices. Bonus: Download our free guide that shows you how to 10X your social strategy and outperform your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. What is social media advocacy? Social media advocacy means leveraging th...

By Rob Mathison While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as brand advocates, to promote you through their own social media channels. It’s an extension of that age-old tactic: word-of-mouth marketing, and it’s a great way to generate those all important meaningful relationship moments . Building your own social media advocacy program and recruiting brand advocates doesn’t happen overnight. We’ve put together a guide to getting started with using social media for advocacy, including some brand advocacy examples and best practices. Bonus: Download our free guide that shows you how to 10X your social strategy and outperform your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. What is social media advocacy? Social media advocacy means leveraging the social networks of ...