Make It With Michael

By Kaylynn Chong The sound of your alarm goes off. It’s 2 a.m. PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in Dubai—an hour later at 3 a.m.. You begin to weep softly. Don’t cry. We’re here to help. We’ll teach you how to schedule Facebook posts ahead of time to make your life easier. Why should I schedule Facebook posts ahead of time? As a social media pro, you probably have a lot of content to share—and not a lot of time to do it. Scheduling your Facebook updates in advance can save you time and hassle. Benefits of scheduling your Facebook posts: Reach multiple time zones —Schedule Facebook posts in advance to reach audiences around the world. Improve consistency —Being consistent with your updates—how often you post and when—will tell your audience when t...

By Melly Devent Your homepage is without a doubt the #1 most important element on your website. Why? Because it is the most visited page on your entire site. Keeping that in mind, you want your homepage to do certain things. Like: Describe briefly about your blog. Draw readers deeper into your blog. Get the email addresses of visitors. Build trust with visitors. Get your homepage to rank high in Google. But let’s face it: Your home page is still far away from that goal. And you’re not very happy with it. And like Mr. T, sometimes you even get confused about it. That is why, I’ve got 11 kickass blog homepages that you can model from. Plus, there’s a bonus at the end of this post, so look out for that. 1. Smart Passive Income When it comes to building an online business, Pat Flynn is a familiar name. And when you visit Smart Passive Income , it instantly shows his personality and expertise. Why does it work? So, there are a ton of things going on here. Let’s talk a...

By Emily Copp Retailer Herschel Supply Company ‘s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In this episode of our Hootcast podcast , we sit down with Herschel’s community manager, Sheila Lam, and global marketing director, Mikey Scott, to chat about the strategy behind this powerful hashtag. Hootsuite’s social media marketing coordinator Christine Colling follows up with tips on how to create and market a branded hashtag for your business. In this podcast you’ll learn: The story behind one of the most successful hashtags on Instagram How to inspire your audience with great content Tips on how create a hashtag for your brand Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with Herschel Supply Co. How has social media played a role in the development of your brand s...