Make It With Michael

By Alex Jasin Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content. But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. Rather than simply focusing on the content of a web page, Google would, through the algorithm, also seek to understand the number of other websites which linked to the page. The logic being that if a significant number of people linked to a page, it must be useful. This quickly became a building block of modern search values. Link building is not dead – far from it – and it’s likely to stick around for a long time. It’s vital to any solid SEO strategy (link building is one of Google’s top 3 ranking factors ) and it can also be leveraged to help you with your overall business growth strategy. So what are the key ingredients of an effective link bui...

http://ift.tt/2eQMDmV By Alex Jasin Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content. But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. Rather than simply focusing on the content of a web page, Google would, through the algorithm, also seek to understand the number of other websites which linked to the page. The logic being that if a significant number of people linked to a page, it must be useful. This quickly became a building block of modern search values. Link building is not dead – far from it – and it’s likely to stick around for a long time. It’s vital to any solid SEO strategy (link building is one of Google’s top 3 ranking factors ) and it can also be leveraged to help you with your overall business growth strategy. So what are the key ingredients of...