5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy
By Chandana Raja Artificial intelligence is on a roll, especially in the marketing domain. 2017 opened with reports of global investments gaining momentum in the “fields of AI, robotics, and IoT technologies” . The same report indicated a significant shift in investments by Chinese VCs, particularly in the Artificial Intelligence domain . It is believed that in five years’ time, every company should be prepared to compete in the AI domain to survive. So are you aware that artificial intelligence can actually help marketers thrive? The power to understand customer needs, emotions, and preferences globally is a big boon of this emerging technology. Paradoxically enough, AI’s greatest strength may be in creating a more personal experience for your customer. From visual search to virtual personal shoppers, digital marketing is on the verge of getting a superb makeover. So let’s discuss how artificial intelligence (and the fruits of its artificial loins) can positively impact your ...