Make It With Michael

By Pankaj Narang If you haven’t participated in a Twitter chat yet, then you are missing out on something. Twitter chats provide a remarkable opportunity for marketers to expand their social circle, increase their customer knowledge and create brand awareness at the same time. As you may already know, Twitter chats involve various participants talking about a common subject using a designated hashtag. Twitter chats are moderated by a host and take place for a specific time duration. With over 300 million active users , Twitter is certainly a force to be reckoned with. According to experts , by using Twitter chats, marketers can drastically boost the overall reach of their brand. But don’t worry if you haven’t participated in any Twitter chats before. In this post, I’ll advise you how to host, join or participate in Twitter chats like a pro. Let’s get started! How do I join a Twitter chat? Before simply jumping into a Twitter chat, take a second to sit back and observe what’s go...

By Christina Newberry With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second —it’s easy to see how some important updates could get lost in the shuffle. Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in. What is the Twitter algorithm? According to Twitter , “Tweets you are likely to care about most will show up first in your timeline.” In simple terms, the Twitter algorithm is the system that determines what Twitter thinks you are most “likely to care about,” and therefore what you are most likely to see when you first log in to the social network. What we know about how the Twitter algorithm works When it first launched more than 10 years ago, Twitter was a simple reverse chronological list of tweets by people you followed. Each time you logged into your account, you saw the most recent p...

By Jylian Russell Facebook reactions were used over 300 billion times during their first year of existence. That’s 800 million a day. Yes, fellow Facebook citizens, it seems we have a lot of pent-up emotion to share. Much more than cute icons, Reactions have given users the ability to express themselves on Facebook beyond a simple thumbs up. Life is, after all, a nuanced affair and not every moment is like-worthy. In this post, we’ll take a look at everything you need to know about Facebook Reactions—how they impact the feed, and how brands can use them to their advantage. What are Facebook reactions? Reactions are Facebook’s line-up of emoji that allow you to react to posts with six different animated emotions: Love, Haha, Wow, Sad, Angry, and, the classic Like. When a Like simply won’t do After years of requests for a “dislike” option, Facebook started rolling out Reactions in late 2015 to give users a more nuanced way of expressing their sentiments to posts. Because let’s f...