Make It With Michael

By Kunjal Panchal Scientists have shown that the average person blinks 15-20 times per minute. That’s a lot! And it just goes to show that a lot can happen in a minute, or every four seconds if you do the maths. So have you ever wondered about how much activity happens on Facebook per minute? I’ll tell you. 510,000 comments are posted. 293,000 statuses are updated. 136,000 photos are uploaded. As for Twitter, approximately 350,000 tweets are sent per minute. That’s a lot of content being published in the blink (or 15-20 blinks) of an eye. It’s little wonder that capturing your target audience’s attention can be so difficult. Digital marketers constantly struggle for the attention of their prospects. To survive in this crowded informational marketplace, you need to stand out. One surefire way to reach out and grab people’s attention is with visual content. Why visual content? Successful brands are often successful because they understand the importance of visual content to...

By Christopher Gimmer How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at all, which is a shame. Your Facebook photo represents a huge piece of real estate on your Facebook page, yet many businesses flat out waste it. Not only should your cover photo look nice, but it should also serve a purpose and represent your brand properly. In this post, we’ll discuss several key tips for designing a highly effective cover photo for your Facebook page. Let’s get started. Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post. How to design good Facebook cover photos 1. Pick an objective for your cover photo Believe it or not, a cover photo can be more than just a logo slapped onto a plain colored background. While they can be great for branding purposes, cover photos can als...