Make It With Michael

http://ift.tt/2hLOsm5 By Shawn Conner Instagram analytics tools can help you plan content and future campaigns, and reach your social media goals . These goals should be specific, attainable, relevant, and timely. They should also be measurable. This tells you where your efforts are paying off, and where they’re not. Under all those Instagram images is a goldmine of data. You can bet your competitors are using this information. Shouldn’t you be? In this post we’ll explain the benefits of using Instagram analytics tools, what metrics to track to measure performance (and improve ROI ), and the best tools to use (feel free to jump to that section ). Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. Benefits of using Instagram analytics Learn more...

By Shawn Conner Instagram analytics tools can help you plan content and future campaigns, and reach your social media goals . These goals should be specific, attainable, relevant, and timely. They should also be measurable. This tells you where your efforts are paying off, and where they’re not. Under all those Instagram images is a goldmine of data. You can bet your competitors are using this information. Shouldn’t you be? In this post we’ll explain the benefits of using Instagram analytics tools, what metrics to track to measure performance (and improve ROI ), and the best tools to use (feel free to jump to that section ). Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. Benefits of using Instagram analytics Learn more about your audience ....

By Hootsuite Our first Hootsuite Social Breakfast of 2017 took place on February 15 at The Soho Hotel, one of our favorite venues from last year’s social breakfasts. Rob Coyne, Hootsuite’s EMEA general manager, welcomed an auditorium and gallery overflowing with guests, many having to watch from screens in the bar and around 3,000 online viewers who caught the livestream of the event on YouTube. Coyne opened by explaining the theme for the day and looking back at what we’d learned from 2016 and how our investigations and reports into the changing landscape of social media revealed the main points for future trends. Namely that social is a new front door in the sense that it’s gone beyond vanity metrics and has become a platform for so much more. It’s become a gateway, allowing increased access for commerce, business, and advocacy. We’ve seen such growth in the platforms we use and their strategic use by business, that we’re even seeing a blurring of the lines between professional an...