Make It With Michael

By Hiro Taylor There has never been a better time to start a business than now. The abundance of tools and resources available for entrepreneurs has skyrocketed in recent years – and will continue to throughout this year. Numerous aspects of starting a business have become easier. Everything from finding real estate to uncovering freelance talent is now right at your fingertips. Here are my top five reasons why 2017 is the best year to start your own business. 1. The funding environment is great Funding is the lifeblood of your business. Statistics tell us that 8 out of 10 startups fail , and the primary reason for failure is running out of cash. Thankfully, 2017 is a prime time to raise the capital you need to run your business. The popularity of crowdfunding sites like Kickstarter and GoFundMe are making it easier than ever for startups to use crowdfunding to cover their initial costs, and sometimes more. Additional resources like 500Startups , YCombinator , Fundera , Le...

By Jylian Russell To cross-post or to cross-promote on social media? For a time, cross-posting seemed the solution—offering a quick and easy way to share across multiple channels at once. But cross-promoting has been catching attention lately for its strategic prowess. In this post, we’ll take a look at the differences between these two tactics and explain why cross-promoting is ultimately better. Yes, we said it—we’re putting our chips in the cross-promoting basket. Here’s why. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. Cross-posting vs. cross-promotion: what’s the difference? Cross-posting Cross-posting is the act of posting the same message across multiple social media channels for a single piece of content. So, say you have an article to promote. With the cross-posting approach you would publish the link with the exact same headline (and media file if there is one) across Twitter, Faceboo...