How to Use Reddit Ads: A Quick Guide for Business
By Kaylynn Chong Reddit is a place for AMAs (ask me anything), viral content, and an open forum to discuss anything and everything. More than 1.2 billion people visit Reddit every month. In fact, six percent of adults online use Reddit . These are just a few of the stats that prove that Reddit is one of the most popular sites on the internet. It’s a space that social media advertisers don’t want to miss out on. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. Why your business should advertise on Reddit Audience targeting On most social media platforms, ad targeting is limited to categories like interests and regions. Reddit offers the unique experience of targeting audiences via subreddits—niche communities often related to specific interests. Each subreddit attracts a certain group people with particular interests. This is where you...