How Your Business Can Make the Most of Instagram’s New Album Feature
By Kendall Walters Instagram is introducing the ability to add up to 10 photos and videos to a single post , album-style. Users can swipe through to see each individual piece of content in the post, similar to Snapchat’s slideshow storytelling format. Image via Instagram Blog . Some publications are already decrying the death of Instagram’s culture of careful curation, but this change actually offers a lot of opportunity—especially for businesses. Listen up: this change means you can essentially create carousel ads —a highly engaging and interactive format that performs 10 times better than regular ads—for free. Like carousel ads, Instagram’s newest feature will allow you to combine photos and video to tell stories and convey information in the best way possible. 5 ways businesses can use Instagram’s new album feature Because albums are an easy way to create an interactive post, they’re also a low-barrier way for brands to share rich media and foster more engagement with foll...