Make It With Michael

http://ift.tt/eA8V8J By Shawn Conner Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals. Social media goals can help determine voice, content, and the channels you use. They can also help determine the time, money, and effort you spend on those channels. Without goals, you won’t know if your efforts are paying off. Also, you’ll have less incentive to do better. And you’ll have nothing to show your boss when he or she asks what your social media ROI (return on investment) is. Social media goals should contribute to overall business goals—that’s the key to securing executive buy-in and budget for your strategy . Choosing the right social media goals can mean the difference between wasting time and making a real impact on your business. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. Setting the right social media goals: A st...

By Shawn Conner Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals. Social media goals can help determine voice, content, and the channels you use. They can also help determine the time, money, and effort you spend on those channels. Without goals, you won’t know if your efforts are paying off. Also, you’ll have less incentive to do better. And you’ll have nothing to show your boss when he or she asks what your social media ROI (return on investment) is. Social media goals should contribute to overall business goals—that’s the key to securing executive buy-in and budget for your strategy . Choosing the right social media goals can mean the difference between wasting time and making a real impact on your business. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. Setting the right social media goals: A step-by-step guide 1. ...

By Christina Newberry Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program. Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls . On the other hand, 76 percent of buyers are ready to have a conversation on social media . If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your boss...

http://ift.tt/2sVXWvw By Christina Newberry Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program. Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls . On the other hand, 76 percent of buyers are ready to have a conversation on social media . If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice, too, because lead generation metrics are a key way to prove the value of your social marketin...