Make It With Michael

By Jeff Bullas Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in. Heard of the term “Ninja Geek”? Maybe “Creative technologist? So what does the life of a social media manager look like? It’s almost a 24/7 job. It means monitoring, managing, updating and being inspired by the clients and other sources. Here is a fun infographic that explains the ongoing tasks that keep the social manager busy! Infographic source: Visualista...

http://ift.tt/2vgQfED By Jeff Bullas Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in. Heard of the term “Ninja Geek”? Maybe “Creative technologist? So what does the life of a social media manager look like? It’s almost a 24/7 job. It means monitoring, managing, updating and being inspired by the clients and other sources. Here is a fun infographic that explains the ongoing tasks that keep the social manager busy! Infograp...

http://ift.tt/2vfUrEA By Jonathan Chan Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017 , a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time. Let’s be honest, though. Growing your brand’s presence through content marketing can feel like an uphill battle, especially if you’re strapped for cash. Fortunately, there are some actionable options for businesses with little to no budget. Seriously. The beauty of content marketing comes from the reality that your investment is based on your time rather than cash. Taking a page out of the growth hack...

By Jonathan Chan Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017 , a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time. Let’s be honest, though. Growing your brand’s presence through content marketing can feel like an uphill battle, especially if you’re strapped for cash. Fortunately, there are some actionable options for businesses with little to no budget. Seriously. The beauty of content marketing comes from the reality that your investment is based on your time rather than cash. Taking a page out of the growth hack playbook , budding bu...

By Ana Gotter The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use to target your audience. You could zero in on female B2B decision-makers who live in Colorado and like art galleries, if you want to. In theory, this is fantastic, but in reality most businesses end up getting stuck because they don’t know who to target when. There’s plenty of great strategies out there that you can use to target specific audiences on Facebook, but not all are created equal. So, we took the time to gather advice from a number of Facebook ad experts. Here are their strategies. 1. Start with the audience you already have It can be difficult—if not impossible—to build a relevant audience starting with Facebook’s two b...

http://ift.tt/eA8V8J By Ana Gotter The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use to target your audience. You could zero in on female B2B decision-makers who live in Colorado and like art galleries, if you want to. In theory, this is fantastic, but in reality most businesses end up getting stuck because they don’t know who to target when. There’s plenty of great strategies out there that you can use to target specific audiences on Facebook, but not all are created equal. So, we took the time to gather advice from a number of Facebook ad experts. Here are their strategies. 1. Start with the audience you already have It can be difficult—if not impossible—to build a relevant audience starting ...