Make It With Michael

By Rob Mathison Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad. However, the downside of the ease of use and popularity of social media platforms like Twitter and Facebook is they can make it hard to cut through all the noise and keep track of what matters most to you. That’s why brands need social media monitoring tools. In this guide we’ll take you through everything you need to know about social monitoring, plus a list of some of the best tools out there. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. What is social media monitoring? Social media monitoring should ideally be part of your social listening strategy. Social listening is the proces...

http://ift.tt/2vu31Op By Rob Mathison Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad. However, the downside of the ease of use and popularity of social media platforms like Twitter and Facebook is they can make it hard to cut through all the noise and keep track of what matters most to you. That’s why brands need social media monitoring tools. In this guide we’ll take you through everything you need to know about social monitoring, plus a list of some of the best tools out there. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. What is social media monitoring? Social media monitoring should ideally be part of your social listening strategy. Social li...