Make It With Michael

By Aaron Agius Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down. You know the stats: Websites that include a blog have 434% more indexed pages and 97% more inbound links Blogging is the main component of the content strategy for at least 45% of marketers Marketers with a healthy blog element to their strategy are 13x more likely to see a positive ROI B2B marketers that include blogging receive 67% more leads than their non-blogging peers And more As a business blogger, you’re aware of the basic best practices – keep paragraphs short, use descriptive headers and subheaders, break it up, keep it scannable, use bulleted and numbered lists – and you’re able to optimize for SEO (while avoiding the mistakes ). But what about engagement? You don’t just want visitors. You want engaged visitors. That includes reading your stuff, of course, but mo...

By Christina Newberry Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads . The same principle applies to social video . With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video strategy based on solid, numbers-based intelligence. Making good use of video metrics will allow you to understand what connects with viewers, and achieve the kind of user engagement that boosts your video posts in the ranking algorithms. Not all networks offer all metrics, but at a minimum you can track views and video engagement metrics on all of your social videos on all social media platforms. Here, we look at 15 key metrics to help you understand how to measure video success on social networks. 1. View count Your video’s view count is the simplest of the video metrics to track—af...