Make It With Michael

By Jeff Harvey No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet. Some of these hacks will promise to change the way you market your product. Some might even guarantee to take your email campaigns from 0 to 100 in no time. But here’s a piece of wisdom… age-old marketing best practices, and not ‘new tricks’, genuinely make a difference and will continue to do so for years to come. It takes years of trial and error to uncover these principles of email marketing. A hundred books and 100+ articles/blogs won’t teach you as much as field-testing will. There are plenty of proven email marketing tips, many of which haven’t changed for years and won’t change for years to come. The closer you stick to some of these proven email campaign best practices, the more likely your campaign is to succeed. This is a post for marketers who want a tested formula to get a response to their emails . Tips to make ...

By Dara Fontein Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. To discover other ways Facebook Live can benefit a business , we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a way for marketing to be less polished, and more raw and authentic. With so much competing noise on social, content can often come across as an advertisement. Facebook Live gives insight into the brand personality and culture.” Continue reading to find out what Hootsuite’s social media team learned from doing Facebook Live video. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 13 tips for Facebook Live success 1. Test your equipment “You can make your Facebook Live broadcast private at first for testing,” Wo...

By Kaylynn Chong Hopefully you’ve established the social media metrics that matter the most for your business (and if not, we can help you figure out the ones that do ). Now you’re thinking about how to present the results to someone else—your manager, an executive in the company, or a client. In order to sell the value of social media, you need to know how to present the data clearly in order to make a persuasive case. We sat down with Hootsuite’s manager of business insights and analytics, Dan Piecuch, to find out his top tips for presenting social media data. Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post. 5 tips for visualizing social media data Know your graphs Let’s take you back to STATs 101. All graphs aren’t created equal—each one is designed to display data in a certain way and some are better than others. Here’s what you need to know about graphs and...