Make It With Michael

http://ift.tt/2kwTB2a By Mary Hiers Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said , “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No pressure there, right? If your business is new, building your reputation when you have no brand recognition and little capital isn’t easy. Gaining traction in the media is, of course, important, but you can’t simply wait around for influencers to discover and rave about your brand . The goal of getting your company covered in high-profile online outlets is lofty, but attainable. Once you are able to do this, you will enjoy better brand visibility, a more solid reputation in your industry, better web traffic, more online followers, an easier time recruiting talent, and possi...

By Mary Hiers Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said , “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No pressure there, right? If your business is new, building your reputation when you have no brand recognition and little capital isn’t easy. Gaining traction in the media is, of course, important, but you can’t simply wait around for influencers to discover and rave about your brand . The goal of getting your company covered in high-profile online outlets is lofty, but attainable. Once you are able to do this, you will enjoy better brand visibility, a more solid reputation in your industry, better web traffic, more online followers, an easier time recruiting talent, and possibly even interest from...