Hootsuite named as a leader in The Forrester Wave™
By Hootsuite Forrester recently conducted an independent evaluation of enterprise social marketing solutions. Hootsuite was named a leader by Forrester including receiving the highest possible scores in the measurement and data, planned enhancements, and pricing transparency criteria. Forrester just published The Forrester Wave™: Social Media Management Solutions, Q2 2017. As you know, The Forrester Wave is one of the most respected analyst reports, helping enterprise organizations make informed technology purchases. The Forrester Wave conducted a 32-criteria evaluation of technologies that help enterprise marketers publish to social networks, as well as monitor and respond to customers. The report also offers a look at where industry trends—such as social advertising, measurement, and integrations—are headed. Here are our five takeaways from the report. 1. ‘Hootsuite’s revamped capabilities officially cement its enterprise status’ Forrester ranks vendors in four categories. Th...