Make It With Michael

By Christina Newberry Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer . Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can’t show the ROI, where’s the motivation to make the investment in the first place? The good news is that there’s no reason to be in the dark when it comes to tracking key indicators of ROI like website traffic, leads, and conversions. These can all be tracked with a few simple bits of code called UTM parameters—and you don’t need to be a programmer to get them working across your website and social media channels. What are UTM parameters? UTM parameters are short text codes added to a URL to track important data about website visitors and traffic sources. UTM parameters work with analytics programs like Google Analytics to provide a detailed picture of your social media success, from th...

By Pratik Dholakiya Making money from a website or blog seems like an overdone endeavor, but it is a very doable task for almost everyone. While each business has a diverse set of needs for their online ventures, as well as budgetary constraints to deal with, luckily, the days of spending thousands of dollars to get a website up and running to the point of generating revenue are in the rearview mirror. There are many strategies available that can help monetize your platform across the board. Let’s take a look at three ingenious and proven ways you can turn your website into a profitable undertaking, if not money-raking machine. 1. Tap into affiliate marketing Want to make money while you golf or lay by the pool? Affiliate marketing is a great place to start . The concept is relatively simple. Basically, you use your website to promote the products and services of other businesses. When consumers buy those items from seeing them on your site, you earn a commission. Commission ra...