Make It With Michael

http://ift.tt/eA8V8J By Sarah Dawley Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy from you), so it’s important you know how to quantifiably prove how social media is impacting this goal. When it comes to your brand, there are two main areas to focus on: Awareness : Increasing the amount of people that know about your brand. Perception : Changing how people think and feel about your brand. You need different strategies to achieve these objectives, and different metrics to measure them. In this post, we’ll focus on using social media to increase brand awareness and three ways you can measure that impact, depending on your level of social media maturity: Beginner : Driving brand aware...

By Sarah Dawley Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy from you), so it’s important you know how to quantifiably prove how social media is impacting this goal. When it comes to your brand, there are two main areas to focus on: Awareness : Increasing the amount of people that know about your brand. Perception : Changing how people think and feel about your brand. You need different strategies to achieve these objectives, and different metrics to measure them. In this post, we’ll focus on using social media to increase brand awareness and three ways you can measure that impact, depending on your level of social media maturity: Beginner : Driving brand awareness through social e...