By Laurel Borrowman You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat? With over 150 million daily users —60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience. But because posting to Snapchat is limited to mobile devices, cross-promoting and repurposing content can be tricky. Sharing your latest Instagram post on Twitter or Facebook is as simple as toggling a switch, but with Snapchat, you can only capture, edit, and publish content in the app itself. This restriction can make it comparatively clunky for social media marketers with whom time is of the essence (i.e. all social media marketers). Plus, content on Snapchat disappears after 24 hours. For some brands, creating unique content for Snapchat can take up a lot of time that their marketing teams don’t have. But there are ways to l...
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