Make It With Michael

By Kaylynn Chong The results are in. You won the award for Most Impressions on LinkedIn, Most Clicks Within a 24-Hour Window, and Overall Highest Engagement Award of the Year. We’re kidding. These awards don’t exist (from what we know). But if they did, they’d be determined by LinkedIn analytics, as they’re a means of measuring your social media success. Why do we care about metrics? Hootsuite’s senior manager of customer success, Gerard Recio, says it best: “Without measuring your social media efforts, how are you able to tell if your social strategy is working? Use analytics to establish baseline targets, then create short and long term goals to work towards.” We’ve given you the rundown for analytics across Facebook , Instagram , Twitter , and Pinterest —so it’s about time LinkedIn got in on the action. To help you get the most out of LinkedIn analytics, we put together the following guide. What are LinkedIn analytics? What do analytics look like on LinkedIn? Like most social ...