Make It With Michael

By Jeff Bullas Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in the global game. I didn’t know where it was going. Just knew it was exciting. And it is. But making sense of it….that’s another thing. It keeps morphing Changing and shape shifting. Algorithms that made you visible. On page one. Removed. Gone. Websites that worked. Superseded by apps. And disrupted by mega platforms. A near broken company called Apple that made smart mobiles mainstream has now changed the world. Business is changing in front of our eyes. But so many can’t see it. Or make sense of it. So what do we do? What were business models that worked for decades have been torn up! Newspapers, music, book publishers, video rental are just a few. The Web has destroyed and splintered old business models. So free content everywhere. How do you monetise. Make money? As an onl...

http://ift.tt/eA8V8J By Jeff Bullas Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in the global game. I didn’t know where it was going. Just knew it was exciting. And it is. But making sense of it….that’s another thing. It keeps morphing Changing and shape shifting. Algorithms that made you visible. On page one. Removed. Gone. Websites that worked. Superseded by apps. And disrupted by mega platforms. A near broken company called Apple that made smart mobiles mainstream has now changed the world. Business is changing in front of our eyes. But so many can’t see it. Or make sense of it. So what do we do? What were business models that worked for decades have been torn up! Newspapers, music, book publishers, video rental are just a few. The Web has destroyed and splintered old business models. So free content everywhere. How do you monetise. ...