4 Powerful Ways To Use The Art of Storytelling
By Jeff Bullas I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone. And they never came back. It was a moment that all speakers hope will never happen. But it did. Stories touch hearts People will forget what you said but they will never forget how you made them feel. In that quote (often attributed to Carl Buechner) is the truth about the art of storytelling. Touching people’s hearts is at the centre of engagement. When I started my online publishing venture it was all about the facts. Information, data and stats. When I commenced my speaking career my Powerpoint’s was all about bullet points. More information and more stuff. When I began writing emails the facts were the main hero. But if you want to move people, educate and transform you need more than that in your toolbox. As marketers you need stories to be memorable....