Make It With Michael

By Julia Gulevich Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate . The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases. Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by that filter and never given the full attention it deserves. If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab. But the below stats show that it’s time to start paying attention. Why does it matter if you end up in Gmail’s promotions tab? According to Return Path , a whopping 19.9% of Gmail users never check mail under the Promotions tab. Yet the Promotions tab placement rate is fairly high at 84.5%, and the read rate is only 19.2%. So how do you shift your placement in Gmail from Promotions t...

By Dara Fontein Without visible follower counts, likes, or any other kind of public metrics, Snapchat provides an even playing field for all users. Celebrities aren’t given special treatment over us “regular folk.” As the New York Times explains, celebrity “posts are not presented in a newsfeed, and an algorithm does not prioritize their content and automatically feed it to users.” This hasn’t stopped celebrities—like Kim Kardashian, The Weeknd, and Gwen Stefani—from flocking to the platform and using it to its full potential. And they’re doing it better than most brands. Continue reading to discover how celebrities have unlocked Snapchat in ways your business can learn from. Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5. Why celebrities are better at Snapchat than most brands They keep it real Snapchat’s informal style lets celebrities share their true selves. Musician Jay Sean ...