Make It With Michael

By Ben Lamb The renowned social network ‘ WeChat ‘ is of great interest to western marketers currently, and it should well be. With 700 million active users it has become the gateway into China, your WeChat activity has become arguably more important than your website in China. For B2C and B2B, WeChat is a key marketing tool in the aptly named ‘mysterious orient’. Without a strong presence on WeChat you are practically invisible in China. What is WeChat? Tencent owned ‘WeChat’ began life as a simple instant messenger application before morphing into the fully fledged, integrated social network it has become. It is primarily an application for smartphones. It is hard to convey the scale of WeChat’s popularity in China. 700 million users spend on average an hour a day utilizing the many services that have been developed as an integral part of daily life in China. These include: Text/video/picture messaging WeChat moments (akin to Facebook’s news feed) QR Codes Mapping and lo...

By Annaliese Henwood Effective lead generation is key to success in ecommerce businesses. But you don’t want just any leads for your business—you need highly-relevant and sales-qualified leads. How do you accomplish this? With an ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are you happy with your results? To truly attract and retain customers to your ecommerce website, you need to be strategically active on social media. More importantly, you need to know how to use social media to drive qualified lead generation. With this article, you’ll learn eight ways you can use social media marketing to generate leads for your ecommerce business. You’ll see that the time and resources you put into social media can lead to a valued return on investment as long as you follow these best practices. 1. Know your audience An ecommerce business would want to attract buyers to their site, but how do you know wh...