7 Trends That Are Transforming Content/Digital Marketing
By Jeff Bullas The drivers of change are complex and interwoven in the world of digital marketing. These trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a nosy online world. Faster and cheaper wi-fi and telecommunication networks made broadband an essential utility that is demanded as standard just like electricity. This development allowed video to move from the desktop to the mobile and everywhere. Complexity and even faster change are there norm. So what trends are driving change and what can we do about it? The continuing concentration of power There are many platforms, apps and tools that we all use to create, control and market our brands. But as the trend towards paid digital advertising accelerates Google and Facebook are becoming in effect a duopoly. Google and Facebook between them s...