Make It With Michael

By Jeff Bullas The drivers of change are complex and interwoven in the world of digital marketing. These trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a nosy online world. Faster and cheaper wi-fi and telecommunication networks made broadband an essential utility that is demanded as standard just like electricity. This development allowed video to move from the desktop to the mobile and everywhere. Complexity and even faster change are there norm. So what trends are driving change and what can we do about it? The continuing concentration of power There are many platforms, apps and tools that we all use to create, control and market our brands. But as the trend towards paid digital advertising accelerates Google and Facebook are becoming in effect a duopoly. Google and Facebook between them s...

By Tim Brown Your new year’s resolution? Boosting conversion rates , increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers buying. That means creating an effective and emotionally compelling case that showcases your product or service in the best possible light. Here are 17 tricks to making any landing page convert. Let’s get started. 1. Craft the most compelling headline Research shows that you have 0-8 seconds to capture a visitor’s interest with a compelling headline and landing page. After the eight seconds is up, most visitors leave. The headline is the first thing a visitor sees, ultimately deciding whether or not they want to stick around. When writing an effective headline, you should aim for a mix of contextual keywords paired with emotiona...