Make It With Michael

By Christina Newberry Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program. Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls . On the other hand, 76 percent of buyers are ready to have a conversation on social media . If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your boss...

http://ift.tt/2sVXWvw By Christina Newberry Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program. Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls . On the other hand, 76 percent of buyers are ready to have a conversation on social media . If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice, too, because lead generation metrics are a key way to prove the value of your social marketin...

By Kaylynn Chong Search engine optimization is probably one of the most misunderstood marketing practices today. According to Hootsuite’s resident SEO expert, Zak Ramdani , “Most marketers tend to think of SEO like they think of the ozone—they know it’s important but they don’t really understand it.” So… what is SEO and why does it matter? Ramdani, also known as The Great SEO Owl at Hootsuite , says SEO is about getting your content seen by the right people. It’s about making content discoverable so others will find it and share on social organically. To make sure your content is being seen and shared, we consulted Ramdani on the best SEO tools out there. 8 of the Best SEO tools according to an expert Best backlinks analysis tool Ahrefs Ahrefs is a backlink analysis tool—meaning it crawls the web looking for relationships between two websites. A backlink is a link from one website to another, and a credibility indicator to search engines. On the Hootsuite blog, we want to link...

http://ift.tt/2toWzsx By Kaylynn Chong Search engine optimization is probably one of the most misunderstood marketing practices today. According to Hootsuite’s resident SEO expert, Zak Ramdani , “Most marketers tend to think of SEO like they think of the ozone—they know it’s important but they don’t really understand it.” So… what is SEO and why does it matter? Ramdani, also known as The Great SEO Owl at Hootsuite , says SEO is about getting your content seen by the right people. It’s about making content discoverable so others will find it and share on social organically. To make sure your content is being seen and shared, we consulted Ramdani on the best SEO tools out there. 8 of the Best SEO tools according to an expert Best backlinks analysis tool Ahrefs Ahrefs is a backlink analysis tool—meaning it crawls the web looking for relationships between two websites. A backlink is a link from one website to another, and a credibility indicator to search engines. On the Hootsuite...