Make It With Michael

By Evan LePage It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help. You can’t just jump in and start tweeting on behalf of a business you’re unfamiliar with. Every company has a different audience, different needs, and different goals for their social media presence. But you still want to show initiative and dive right into your new role. Your first day or week at a new social media job should be spent doing a lot of listening and learning. You need to establish what works, what doesn’t, and what goals you’re trying to meet. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. 1. Audit the...

By Lucas Miller From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to meet said goal is multifaceted? For example, to become a better athlete, one must train their strength, flexibility, and endurance. Millions of Americans try to get in shape ever year and fall short. Many of these people are looking to lose weight and increase their health, so they turn to the first workout type that comes to mind – cardio. Although cardio-based programs – like running and cycling – are important, they are only a small part of the athlete-building equation. What many people don’t realize is that although the end-goal is fitness, they must diversify their training in order to achieve it. Today, we live in a complicated world, and the path to almost every goal one can strive for is multifaceted – whether it’s in fitness, personal relationships or business. Multifaceted plan...