How to Successfully Launch a Podcast in 4 Steps
By Nicolas Brasch & Astrid Edwards Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening to … not music. Music is so ‘yesterday’. They’re listening to podcasts . Podcasts have taken the world by storm. And why not? What a great way to provide entertainment and information to people in a format that is accessible and can be consumed when and where the audience wants. Many have a massive following: I’m thinking Tim Ferris, Pat Flynn, John Lee Dumas. In fact: Podcast audiences grew around 25% in the past year In the United States, as many people listen to podcasts as use Twitter Around 2/3 of podcasts are listened to as people are ‘on the move’ Weekly podcast listeners consume an average of five shows per week Major media companies are putting more and more resources into the production of podcasts to further engage their audience. Source: Jay Baer, The 5 Key 2016 Podcast Statistics But ...