Make It With Michael

http://ift.tt/eA8V8J By Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” lingo You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations. Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating...

By Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” lingo You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations. Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience. Som...

By Ian Naylor It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses. While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping. Building a name for your business locally, whether by word-of-mouth, paid advertisements or organic social media (more on those later!), is particularly beneficial when you have a physical presence like a bricks and mortar store. However, it can also be a big boon for online businesses as well. Here are my top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one. 1. Local SEO SEO is awesome for a number of reasons: the number one reason being that it enables even the smallest companies with small or non-existent budgets to generate business without spending a dime. However, when it comes to local marketin...

http://ift.tt/2wjm2me By Ian Naylor It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses. While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping. Building a name for your business locally, whether by word-of-mouth, paid advertisements or organic social media (more on those later!), is particularly beneficial when you have a physical presence like a bricks and mortar store. However, it can also be a big boon for online businesses as well. Here are my top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one. 1. Local SEO SEO is awesome for a number of reasons: the number one reason being that it enables even the smallest companies with small or non-existent budgets to generate business without spending a dime. However, when it c...