Make It With Michael

By Brenda Savoie If you are always creating new content, it can burn a deep hole in your marketing budget… A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry. The list of content curation tools below will help you save money, time and effort by recycling the best content available. Not only will they help you engineer a content recycling system, they will also help you avoid plagiarism in the process. Let’s take a look… 1. Flockler The Flockler principle is clear, you gather your information, you publish it in one place, and you gain valuable insights. Use your curated content to bring fans of your industry, your product, your market and your services to you. For example, Nestle has 20 managers dealing exclusively with content creation and they use Flockler. Draw people in by using snippets of media feeds and curated content from around the Internet. Collate your...

By Bill Widmer Ahh, psychology. It’s all the rage these days. For good reason. Understanding how your customer’s (and your own) brain works can help you provide better content and increase social engagement. Because of all that, we now have fancy-pants fields like neuromarketing. But, what about neurosocial? (Is that even a word? If not, I’m coining it.) In this post, I’ll reveal fascinating concepts in psychology and explain how you can use them to increase your social engagement and website sales. Ready to pick apart the brain? Let’s dive in. 1. Grow traffic by 50% with social proof You’re probably not surprised to see social proof on this list. It’s a powerful psychological tool that helps build trust between brand and customers. Think about it—when you see great reviews of a brand, are you more likely to buy from them, or at least follow them on social media and engage with their content? Don’t take my word for it. YotPo conducted a study on the consumer decision making ...