Make It With Michael

By Shaikh Zafar If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google . Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings . You can’t really blame Google either. They are the world’s most popular search engine for many reasons and they intend to stay there. One way of doing so is by providing a better user experience, and many of the changes they make to their search ranking algorithm are aimed at exactly that. One of the latest changes is the introduction of a mobile-first index. How Google’s mobile first index works Google has traditionally prioritized desktop versions of websites over mobile versions when analyzing content for ranking on results pages. However, this has proved to be problematic for the search engine as more peopl...

By Kaylynn Chong Mastering the ins and outs of LinkedIn for business isn’t easy. It means going beyond the basics and picking up on the newest and most useful tricks to better engage your audience, find prospects, and build relationships with other professionals. Even if you’ve been on LinkedIn for awhile, this guide will offer you some helpful tactics to make the most out of your LinkedIn presence. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes. 8 advanced LinkedIn tactics for your business 1. Have LinkedIn send you leads automatically This feature is a huge time-saver when it comes to recruitment. Instead of combing through the site for hours on end, LinkedIn will forward potential candidates to you automatically. To do that you have to first create a lead profile by using LinkedIn’s search function . How to do it...