Make It With Michael

By Jonathan Chan 121. That’s the number of emails the average person receives per day, according to a study by the The Radicati Group . Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to break through? Heck no! While there is definitely steep competition for attention, a strong subject line will put all eyes on your email. That’s why I’m going to share five stellar examples of email subject lines that you can adapt for your own campaigns to cut through the noise! 1. Create a sense of urgency According to the Email Institute, email subject lines that create a sense of urgency can lift open rates by up to 22% ! When a consumer feels a sense of urgency they are compelled to move through the sales cycle quickly so they do not miss out. Brands can create a sense of urgency by offering a limited time sale, limited quantities of a popular product, or a limited time to sign up for something. In the example ...

By Sarah Dawley James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images. If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will diminish the perceived quality of your content. Below, you’ll find the most recent image size specifications for different social media networks. To jump ahead to a specific social network, use these links: Social media image sizes in 2017 Instagram Twitter Facebook LinkedIn Pinterest Tumblr Google+ Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. Instagram image sizes Profile photo sizes: Your profile photo will be cropp...