Make It With Michael

http://ift.tt/eA8V8J By WEBSTAGRAM its #fearlessfriday drop 1 tag that describes a #fear you overcame #makeitwithmike The post makeitwithmike appeared first on Make It With Michael .

By WEBSTAGRAM its #fearlessfriday drop 1 tag that describes a #fear you overcame #makeitwithmike The post makeitwithmike appeared first on Make It With Michael .

http://ift.tt/eA8V8J By Huyen Truong Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used devious means to try and trick Google to improve their SEO ranking . This has been done via tactics such as “Black Hat SEO” that are used to try and fool Google. Google doesn’t encourage these activities and is constantly fine tuning its search algorithms to eliminate these practices. Google’s objectives is to ensure that it is always delivering search results that users find relevant, interesting and also timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breath...

By Huyen Truong Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used devious means to try and trick Google to improve their SEO ranking . This has been done via tactics such as “Black Hat SEO” that are used to try and fool Google. Google doesn’t encourage these activities and is constantly fine tuning its search algorithms to eliminate these practices. Google’s objectives is to ensure that it is always delivering search results that users find relevant, interesting and also timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breathing down its neck are...

http://ift.tt/2f7DPpE By Daniel Matthews Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of obscurity? How do you find the magic formula to achieve social shares and referral traffic ? Well, there is no magic formula, but you can learn a thing or two from how Josepf Haslam , senior director of SEO at EducationDynamics , puts it: “I tell my content creation team they have only one KPI. Was their content shared or not? Is it share-worthy? If they think they wrote a fantastic piece and technically it looks good – it’s got the right metadata, great keyword structure, and so on – but nobody shares it, it isn’t good in my eyes.” Even technically sound content doesn’t deliver ROI if no one shares it. ROI for content is easy to measure. It starts with sh...

By Daniel Matthews Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of obscurity? How do you find the magic formula to achieve social shares and referral traffic ? Well, there is no magic formula, but you can learn a thing or two from how Josepf Haslam , senior director of SEO at EducationDynamics , puts it: “I tell my content creation team they have only one KPI. Was their content shared or not? Is it share-worthy? If they think they wrote a fantastic piece and technically it looks good – it’s got the right metadata, great keyword structure, and so on – but nobody shares it, it isn’t good in my eyes.” Even technically sound content doesn’t deliver ROI if no one shares it. ROI for content is easy to measure. It starts with shares and ends in leads...