Make It With Michael

By Kristina Cisnero Conducting a social media audit is a key part of a social media marketing plan . This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently. Use our Social Media Audit Tutorial Template To use the template, simply click the Download button in the upper right-hand corner. Use our Social Media Audit Spreadsheet Template To use the template, simply click File in the upper left-hand corner, then select Make a copy from the drop-down menu. We’ve also put together this six-step guide on how to execute a social media marketing audit. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. What is a social media audit? A social media audit is a regular examination of social channels that ...

By Hootsuite New independent research from Forrester sheds light on how business-to-business (B2B) enterprises are adapting to how buyers use social media to inform their decisions. The big takeaway? Enterprises could be doing more to leverage social as a sales channel. Social Selling: A New B2B Imperative is a commissioned study conducted by Forrester Consulting on behalf of Hootsuite in May 2017. It surveyed 265 sales and marketing technology decision makers at B2B companies. Forrester found that enterprises see social as the place where customers are—and therefore the dominant sales channel of the future. In fact, 36 percent believe that social selling will become the “default way to engage with buyers in the future.” In response, they are investing in social media tools and embracing social selling tactics. What is social selling ? Social selling is how organizations use Twitter, Facebook, LinkedIn, and other social networks to find, connect with, understand, and nurture sales...

By Hootsuite Now, you can monitor Hootsuite streams, collaborate on customer support issues, and publish social messages—right from Microsoft Teams. It all started in November. Microsoft Teams—the chat-based workspace in Office 365—was revealed to the world. At the time, Hootsuite was also announced as an early developer partner (along with Zendesk, Asana, and Intercom) to extend and customize Teams. Today, we’re excited to show you what we’ve built. You’ll see how Hootsuite and Teams makes your social media workflows way more productive. Why use Microsoft Teams? You’ve probably noticed—the future of workplace communication is open and instant. Employees (especially millennials who will be an estimated 75 percent of the global workforce by 2025 ) look for flexible and collaborative work environments. Teams is the virtual equivalent of the modern office; enabling work to become visible and accessible. As their introduction video explains , Teams is a chat-based workspace. It giv...