Make It With Michael

By Beth Osborne Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their attention and increase your conversions. Basically, they can make or break your business. While it’s fairly easy to create landing pages without knowing how to code, conversions are still a hard-fought battle for most digital marketers. So it pays to be aware of what exactly makes a poor landing page and how to avoid fundamental landing page mistakes. There are many reasons why visitors to your site may not decide to buy your products or fill out your forms. But at least you can be assured it isn’t because of the landing page if you bypass the following blunders. 1. Overly-complicated forms Most of the time, when someone arrives on your landing page they are only in the Awareness stage of the buyer’s journey. That means they are only just beginning to comprehend that there is a problem or challenge that they need your hel...

http://ift.tt/2fYy6pV By Beth Osborne Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their attention and increase your conversions. Basically, they can make or break your business. While it’s fairly easy to create landing pages without knowing how to code, conversions are still a hard-fought battle for most digital marketers. So it pays to be aware of what exactly makes a poor landing page and how to avoid fundamental landing page mistakes. There are many reasons why visitors to your site may not decide to buy your products or fill out your forms. But at least you can be assured it isn’t because of the landing page if you bypass the following blunders. 1. Overly-complicated forms Most of the time, when someone arrives on your landing page they are only in the Awareness stage of the buyer’s journey. That means they are only just beginning to comprehend that there is a problem or challenge t...

http://ift.tt/eA8V8J By Kaylynn Chong Social media moves fast—so keeping up with all the latest trends and tools can be hard. What better way to stay informed than Snapchat? The ephemeral nature of the platform lends itself to easily digestible and focused tips. Here are a few social media experts—influencers, entrepreneurs, CEOs, and best-selling authors—that you can learn from on the platform. 7 social media experts you should be following on Snapchat 1. Dave Morin , entrepreneur Dave Morin is the founder of Path, an app that Google tried to purchase for $100 million . Morin declined Google’s offer and went on to found another startup, Slow Ventures , before becoming the CEO of Sunrise Bio , a medical and health organization. Prior to that Morin was Facebook’s product lead—so he knows a thing or two about social platforms and what businesses need to do in order to grow. And he shares all of that and more on Snapchat. 2. Gary Vaynerchuk , entrepreneur and author Gary Vaynerchu...

By Kaylynn Chong Social media moves fast—so keeping up with all the latest trends and tools can be hard. What better way to stay informed than Snapchat? The ephemeral nature of the platform lends itself to easily digestible and focused tips. Here are a few social media experts—influencers, entrepreneurs, CEOs, and best-selling authors—that you can learn from on the platform. 7 social media experts you should be following on Snapchat 1. Dave Morin , entrepreneur Dave Morin is the founder of Path, an app that Google tried to purchase for $100 million . Morin declined Google’s offer and went on to found another startup, Slow Ventures , before becoming the CEO of Sunrise Bio , a medical and health organization. Prior to that Morin was Facebook’s product lead—so he knows a thing or two about social platforms and what businesses need to do in order to grow. And he shares all of that and more on Snapchat. 2. Gary Vaynerchuk , entrepreneur and author Gary Vaynerchuk, or simply Gary Vee...