Make It With Michael

By Jonathan Herrick It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies. So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics. #1. According to a recent a VB Insight study , email has an average ROI of $38 for each $1 spent. #2 . Another study from DMA shows that 77% of ROI comes from segmented, targeted and triggered campaigns. #3. People who buy products marketed through email, spend 138% more than people that do not receive email offers. #4. Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails, according to Blueshift’s 201...

By Christina Newberry If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated —and you’ll be barred from creating a new account. Other social networks also protect copyright and will take down videos that use other people’s work without permission. Like YouTube, Facebook will terminate your account for repeated copyright violations. In this post, we’ll look at how to create fun videos with great Creative Commons music and other royalty free music and sound effects without taking the chance that your videos will be removed or your account killed. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. What is audio copyright? We’ve talked about copyright on this blo...