Make It With Michael

http://ift.tt/2eyaB2S By Dave Bell The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to ensure they stand out. Generally speaking, when Search Ads are used effectively, they can greatly improve an app’s conversion rates. Search Ads are specifically designed to help apps become more discoverable in the App Store. They serve as an effortless way to convert new users and help apps gain more visibility. Search Ads convert users via the app’s ‘creatives’ (these are the icon and screenshots). Developers get the option to schedule when Search Ads will appear – in this respect, Search Ads can be seen as Apple’s attempt to streamline a friendly experience for users and developers alike. That said, developers who use Search Ads do need to ensure that th...

By Dave Bell The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to ensure they stand out. Generally speaking, when Search Ads are used effectively, they can greatly improve an app’s conversion rates. Search Ads are specifically designed to help apps become more discoverable in the App Store. They serve as an effortless way to convert new users and help apps gain more visibility. Search Ads convert users via the app’s ‘creatives’ (these are the icon and screenshots). Developers get the option to schedule when Search Ads will appear – in this respect, Search Ads can be seen as Apple’s attempt to streamline a friendly experience for users and developers alike. That said, developers who use Search Ads do need to ensure that their App Store listings...