Make It With Michael

http://ift.tt/eA8V8J By Dara Fontein Every business wants to rise from obscurity to notoriety. But it’s a shift that takes a lot more than just luck. The Instagram Explore page —or tab, if you prefer—is a true testament to this. One of the best ways to boost your results is to get your brand on it. High placement on the Explore page can get you new followers and a steady flow of traffic. This guide explains how to make the Instagram Explore Tab work for your business. In this post you’ll learn: How content is chosen for the Explore tab Ways of working with your audience to get your content on it How to boost your engagement and reach more valuable prospects through the Explore tab Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. What is the...

By Dara Fontein Every business wants to rise from obscurity to notoriety. But it’s a shift that takes a lot more than just luck. The Instagram Explore page —or tab, if you prefer—is a true testament to this. One of the best ways to boost your results is to get your brand on it. High placement on the Explore page can get you new followers and a steady flow of traffic. This guide explains how to make the Instagram Explore Tab work for your business. In this post you’ll learn: How content is chosen for the Explore tab Ways of working with your audience to get your content on it How to boost your engagement and reach more valuable prospects through the Explore tab Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. What is the Instagram Explore pa...

By Jeff Bullas The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world. Faster and cheaper wi-fi and telecommunication networks made broadband an essential utility that is now demanded just like electricity. This development allowed video to move from the desktop to the mobile and everywhere. Complexity and even faster change are the norm. So what digital marketing trends are driving change and what can we do about it? 1. The growing concentration of revenue and power There are many platforms, apps and tools that we all use to create, control and market our brands. But as the trend towards paid digital advertising accelerates Google and Facebook are becoming in effect a duopoly. Google and Face...