Make It With Michael

By Joe Elliott You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. A day later… Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. Does that mean you should pack your bags and head for Twitter? Nope, the truth is that everyone is in the same boat. Facebook released their Edgerank algorithm back in 2010 and this has been killing organic reach for most. 52% of statuses posted from Facebook Pages have taken a massive hit according to Marketing Land. That is quite a hit, but that also means that 48% of people posting on Facebook are nailing it! This is good news. You are in luck because I have put this question to the social media experts… “What is the best way to increase your organic Fa...

By Christina Newberry With more than a billion video views on Facebook every day, it’s clear that Facebook video is a key part of daily life for social media users. If you’re creating videos to help promote your brand, there’s one key strategy you need to keep in mind: scripting for silence. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Why silent video rules on Facebook For a while, videos in the mobile Facebook News Feed played with the sound turned off by default, and users had to tap the silent video clips to get sound—but no more. In February, Facebook decided that videos would automatically play with sound on mobile devices , as long as the volume on the device is turned on. This change has been rolling out gradually since the announcement was made. When silent autoplay was the default, 85 percent of videos were watched with the sound off . It’s not clear yet how the change to autoplay with sound...